Cable targets specific audiences
We've got a channel for every taste, which means you've got a vehicle for
every customer you're targeting
Cable viewers have greater purchasing power
Homes with cable TV now represent more than 75% of all American household
income.
Cable advertising is cost-efficient
Cable advertising makes your media budget work harder, because it
concentrates your investment on buyers who respond.
Cable offers greater frequency of exposure
Cable advertising's cost-efficiency gives your commercial frequent repetition
throughout the day-- prime time and anytime.
Cable combines the appearance of four media
Sight and sound of television, targeted audience like special-interest
magazines, high frequency and low cost of radio, and highly valued
subscription product like the daily newspaper.
Cable viewers watch more television
Cable TV subscribers watch almost 50% more television than non-subscribers
each week.
What channels are
available for advertising?
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